170 Drawing Entries (based on rules - you had to Like or Comment on post in the Business Page in order to let me know you were entering the drawing)
Entries for the drawing came from all over the United States
60 Shares (and I profusely thank all that did that!!!)
794 clicks and comments
That is the end of my adventure at the Facebook Business Pages.
1. Way too much work to promote
2. Since Facebook is not open about where our promoted posts land and, todate, have not delivered on the first promise to make that happen - I am not planning on venturing back there as there is absolutely zero Customer Service
I will post the perfunctory obligatory post there as I post to my website, but all leads from now on will point to my website. There is zero benefit to point to the Business Page.
A. Bulk of the Users on Facebook truly do not understand the difference between a Personal Page and a Business Page or where the term "Fan Page" fits into that scenario.
B. There is no way to directly message all the people who Liked your business page (pay of the 'pay to play" penalty clause)
C. Promoted posts are obviously viewed, by most, as Spam.
D. Groups. OMG, some Admins there have written books on the rules for posting. One Admin went to the trouble of telling its members on what day they could post about certain subjects.
So, if the Admin does not "like" your post, even after you read the rules - you can be reported for Spam with zero recourse. Adage for Groups: post at your own risk
E. Drawings/Competitions are covered by Facebook rules.
But, you can not Notify winners by Facebook messaging system or by posting on your Timeline. So, promotions are tough when the outcome is "secret" unless you have a website.
F. Bulk of Users on Facebook do not understand they have to
"Share" a post in order for their friends to "see" it. They believe since "they" can see it - all their freinds can see it.
G. Directing people to post on a particular post on your Business Page is like herding cats. They clicked, liked, and posted on almost everything except the post they were directed to post under *you can extrapolate that from the numbers of Reach/Saw/Like/Engage and actual "official entrants". I finally put a list on my website so people could check and see if they were "on the list". Very few sites will do that. If you have not complied - you just never know your actually not in the drawing.
H. End result, you have to ask, why work so hard to get "Fans" at Facebook where you have zero "control" to contact or message them when you can, just as easily, run your entire business from your own website with little to no cost.
So, now when I see brand pages only doing the perfunctory post every few days on their Facebook Business Page - I now understand why. Until Facebook views this thrust as a partnership, with customer support - we, the small business owners, will retreat to a place where we can work without oppressive restrictions on "who" we can reach out to without egregious marketing costs.
Google Plus - the shining star right now. Posts on that platform are reflected in the Google Search engine keywords within 48 hours of posting. You will not get sales directly from Google Plus - but, if you watch your stats on your website, the Google Search Engine is sending you leads within 25 hours of your posts via the keywords (although much of that is encrypted).
You can find out what is working by typing in your keywords and see where your website is on Page 1. Most of my keywords are now pulling me into Page 1. That will work for me.
That is it. The end of my little experiment.
Now, Facebook, just send me back my $6.99 - even your printed stats so I had ZERO "reach" for the paid promotion. I do have a PayPal dispute filed. Facebook has not responded.
Someone seriously has to legally challenge the Facebook alogarithm and advertized claims on Reach for Paid Promotion. eBay just just such a case to the tune of millions of dollars.