Yardsellr was my first social selling platform and I could never identify why the relationship became so gritting. I believe I have finally figured it out. "Dont tell me I am part of the team and then fly over my head constantly in a different direction forcing me to constantly pick up my marbles and move to a new sand box to set up all over again".
I have identified that I am not "mad" at Yardsellr, just irked with the application of their business model - its muddled.
Engaging the selling community to take on the burden of market research to marketing - I thought it was unique to Yardsellr and burdensome. After reading this article I am wondering if Social Networking has not brought the Seller onboard as part of the team. Some are doing it well and on others the "team" is only "team" some of the time and not all of the time - therein lies the gritting relationship with some of the Seller platforms.
If the Seller is to be part of the team in a social selling platform - the Seller has to be acknowledged and rewarded in a positive manner that does not reduce the Seller to hours of endless time consuming "game" playing. In that model they are crowdsourcing and not engaging the community. If the seller platform is a community model - there has to be "give and take" else its "feedback" not "ownership".
Most have a lot of work to do - but some are on the right path. Now if they can get back the euphoria of the early eBay business model (before it went public) that early model captured and personified "ownership" and "teamwork" - then there, in my opinion, is the answer - engage and motivate those sellers as part of the team!
(Picture: a new piece out of my studio this week)